Crumbs
Crumbs is a modern bakery with a nostalgic soul. They capture the essence of simple pleasures; freshly baked bread, warm interiors, and the kind of familiarity that keeps people coming back.
The creative direction for Crumbs was guided by a desire to blend vintage character with minimalist design sensibilities. The brand needed to communicate warmth, trust, and quality, while remaining visually refined and uncluttered.
The logotype for Crumbs was designed to feel friendly and personal, echoing the warmth of handwritten notes. Its rounded, organic strokes communicate a sense of ease and approachability while maintaining a refined balance that’s suitable for a modern cafe brand.
The Crumbs monogram captures the heart of the brand: a collection of irregular crumb shapes arranged into a soft circular form imitating the look of a cookie. It's a visual metaphor for the delightful imperfections found in hand-baked goods; no two cookies, loaves, or cakes are ever exactly the same.
The color palette is rooted in warm, earthy tones — inspired by baked crusts, coffee beans, and wooden countertops.
Drawing from the crumb shapes used in the monogram, the brand pattern is playful and expressive. It brings rhythm and personality to branded touchpoints — from wrap paper to menu backgrounds and treat boxes.
